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About Zahra Mirzaei, SEO Expert & AI SEO Strategist in Melbourne

I plan your Google and AI visibility myself, my Melbourne team does the work, and you read one plain-English report a month.

I hold a Master of Psychology, and I moved into SEO because I wanted to understand why people search the way they do, what they trust, and what makes them click. That's still where I start: search is people asking questions. For 11 years I've answered them for brands in Australia and overseas, through every shift from blue links to AI answers.

Zahra Mirzaei, SEO expert and AI SEO strategist in MelbourneZahra, Melbourne
Master of Psychology
11 years in SEO
Nothing offshored
Monthly reports
The story

Eleven years, every shift in search

  1. 2015

    Started in SEO.

    Technical audits, content and links for Australian businesses.
  2. 2018

    Went international.

    Multi-market, multi-language search for brands outside Australia.
  3. 2021

    Snippets and entities.

    Answer-first content and structured data, the groundwork for AEO.
  4. 2023

    AI search arrives.

    Began daily testing across ChatGPT, Perplexity and Google's AI features.
  5. Now

    One plan: SEO, AEO and GEO.

    Found on Google, cited in AI Overviews, recommended by ChatGPT and Gemini.
Brands I've managed SEO for

A few of the brands over the years

Automotive, real estate, retail, SaaS, travel and trades. A selection; many more under NDA or in-house.

  • Toyota FleetAutomotive
  • KINTOCar subscription
  • Jas StephensReal estate
  • SoilworxLandscape supplies
  • OrraiaLuxury yacht charter
  • Atwork.ioSaaS
  • KarnavalEvents
  • Market Stall CoRetail
  • Champion TeamwearSportswear
  • RMS TradersNatural stone
  • Last Second ToursTravel
At a glance

Me, in four numbers

Melbourne, AEST · hello@zahramirzaei.com
11Years in searchSince 2015, through every shift from blue links to AI answers.
MPsychMaster of PsychologyWhy people search, what they trust, what makes them click.
9Platforms tested dailyGoogle, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, Claude and Grok.
100%Melbourne-based teamNothing offshored. Brands across Australia and overseas.
What I can do for you

Services

Questions about working with me

Zahra Mirzaei is a Melbourne-based SEO, AEO and GEO expert, SEO manager and AI SEO strategist with 11 years in search. She holds a Master of Psychology and works with brands in Australia and overseas.

How I work

Why people choose Zahra

Zahra Mirzaei at work
Monthly reportPlain English, read in five minutes
Sent ✓

I plan it, my team delivers it

You talk to the strategist, not an account manager. A Melbourne-based team does the work; nothing is offshored.

Current every day

I test Google, ChatGPT, Gemini and Perplexity daily, so your plan follows how they behave now, not last year.

Search is people asking questions. That's still where I start.

Zahra MirzaeiMaster of Psychology · 11 years in search

Evidence over hype

Every tactic is backed by data. If it doesn't move the numbers, it goes.

Plain English

One monthly report your leadership team can read in five minutes. No vanity metrics.

Your stack, your team

WordPress, Shopify, Webflow or AI-built; in-house or agency. I fit in. For ads, social or creative, our other teams step in under one plan.

No charge, no pressure

Free quote first. Then we get to work.

Your free audit and fixed-price quote arrive by email within two business days.

Get a free quote →