Generative Engine Optimisation (GEO) so ChatGPT and Gemini recommend you
ChatGPT passed 900 million weekly users in February 2026. When they ask for a recommendation, either your name comes up or it doesn't. GEO is the work of making sure it does, and that what the AI says about you is right. Start with what GEO is if the term is new.
Melbourne-based · Brands across Australia and worldwide · 11 years in search
What's included
Brand gap analysis
Where you should appear across a fixed list of buyer prompts versus where you actually do, against three to five competitors.Earned mentions
Getting you into the reviews, "best of" lists, publications and community threads AI already cites.Brand facts and FAQ
Official, specific content so AI repeats the right prices, locations, people and claims.Share-of-voice tracking
Monthly checks across ChatGPT, Gemini, Perplexity and AI Overviews: mentioned, cited, accurate.Misinformation fixes
Correcting what AI gets wrong, on your site first and then at the source.Monthly report
Mentions, citations, sentiment and AI-attributed leads, in plain English.How an AI assistant decides who to recommend
Every GEO tactic follows from this. A citation is a probability, not a fixed rank, so the work is about raising your odds across a whole topic.
- 01 / SOURCES
Two sources
What the model learned in training plus a live web search for the question. - 02 / FAN-OUT
One question, many searches
Your question becomes dozens of sub-queries run at once. Rank for the niche ones and you get into the final answer. - 03 / MERGE
Merge and score
Results from every sub-query are combined and ranked by consensus, freshness and authority. - 04 / ANSWER
A probabilistic answer
Not fixed. The same question can name a different brand tomorrow. GEO raises how often it names you.
Consensus
Many credible sources saying the same thing about you. In Ahrefs’ study of 75,000 brands, branded web mentions correlated more strongly with AI Overview visibility (0.664) than backlinks did (0.218).Freshness
AI-cited content is about 25% fresher than typical search results, and 76% of ChatGPT’s most-cited pages (with a detectable date) were updated within 30 days (Ahrefs). See the refresh routine.Authority
About 38% of AI Overview citations come from Google’s top 10, so SEO is still the way in (Ahrefs).SOURCES · AHREFS AI OVERVIEW BRAND STUDY (75K BRANDS), AHREFS CHATGPT MOST-CITED PAGES, AHREFS AI OVERVIEW CITATIONS UPDATE (2026)
How we’d work together
One form, one agreement, one report a month. Fill it in properly and your free audit and quote arrive by email; we only call if we need more information.
- 01
You fill in the form
Brand, site, market and budget. About two minutes.
- 02
You get a free quote
Within two business days, at a fixed price.
- 03
We sign the agreement
Scope, price and timeline, agreed up front.
- 04
Work starts
Tracking and audit first, then content and mentions.
- 05
One report a month
Five minutes to read, in plain English.
One form. One agreement. One report a month.
That is the whole job on your side. I manage the SEO and AEO work with my Melbourne team. Need ads, social or creative too? Our other teams join the same plan, so you still have one point of contact: me.
Why brands work with me
Brands I've managed SEO for include Toyota Fleet, KINTO, Jas Stephens, Atwork.io and Champion Teamwear. More about my background.
Questions about GEO
Yes. AI answers favour specific, current and consistently mentioned sources over big ones. Being named on the right local publication or review site often matters more than domain size. See why ChatGPT leans on editorial reviews.
Four signals: AI referral traffic in GA4, AI crawler activity in logs, a "How did you hear about us?" question, and a monthly share-of-voice check across a fixed prompt list. The full setup is in how to track your brand in AI.
Crawler and content fixes show in weeks. Mentions build over two to three months. Visibility inside the models themselves compounds over a year or more.
Yes, but it builds on it. SEO gets your pages ranked; GEO gets your brand named in the answer. AI assistants run web searches before answering, so strong SEO raises your odds, and GEO adds the mentions, facts and tracking that rankings alone do not cover.
ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, Copilot, Claude and Grok. Each picks sources differently; my platform guides explain how.
Read more about GEO
Field notes and platform guides from my daily testing.
What is GEO? A plain-English guide for Australian brands
How generative engines choose which brands to recommend, the numbers behind the shift, and the five things to fix first.
Zahra Mirzaei
How ChatGPT decides who to cite, and why publishers win
900 million weekly users, a median cited-page Domain Rating of 90, and only 8–10% overlap with Google's top 10. ChatGPT is a publisher game.Zahra Mirzaei
ChatGPT is leaning on editorial reviews, not brand homepages
In commercial questions, ChatGPT cites independent reviews and comparison articles far more than brand sites. What the data shows and how to get included.Zahra Mirzaei
How Gemini chooses what to cite: an SEO guide to Google's assistant
Gemini is grounded in Google Search but cites far fewer sources than AI Mode, and 90% of them are third-party. What the data shows and how to earn a place.Zahra Mirzaei
Claude: the fastest-growing AI referrer, and it cites differently
Claude went from 1.4% to 18.5% of B2B AI referrals in eight months and passes referrer data properly. It favours documentation and primary sources over listicles.Zahra Mirzaei
Grok: 117 million users, almost no clicks, and a citation pool built on X and social
Grok cites heavily from Reddit, YouTube, Facebook and X, sends almost no measurable traffic, and had the worst citation accuracy in Columbia's test. What that means for your brand.Zahra Mirzaei
How to track your brand in ChatGPT, Gemini and AI Overviews
A GA4 AI channel, bot logs, a one-line form question and a monthly share-of-voice check. The full measurement setup, with what each number can and cannot tell you.Zahra MirzaeiAlso see SEO services and AEO services, or compare all three on the services page.
Curious where you stand on GEO? Let's find out.
I'll take a look and tell you honestly what I'd fix first. No charge, no pressure. Your free audit and fixed-price quote arrive by email within two business days.