Tested daily · 9 platforms
AI Search Insights: SEO, AEO & GEO Field Notes
Notes from my daily testing, written in plain English so you can actually use them. New here? Start with what GEO is, then see how it fits into my services.
14 ARTICLES
All articles
Platform guide
Grok: 117 million users, almost no clicks, and a citation pool built on X and social
Grok cites heavily from Reddit, YouTube, Facebook and X, sends almost no measurable traffic, and had the worst citation accuracy in Columbia's test. What that means for your brand.
Zahra Mirzaei
Platform guide
How Gemini chooses what to cite: an SEO guide to Google's assistant
Gemini is grounded in Google Search but cites far fewer sources than AI Mode, and 90% of them are third-party. What the data shows and how to earn a place.Zahra Mirzaei
Platform guide
Google AI Overviews: how they pick sources and how to be one
AI Overviews cut clicks for the top result by 58% and favour authoritative sites, YouTube and Reddit. The citation data and what to do.Zahra Mirzaei
Platform guide
Google AI Mode: same model as AI Overviews, different sources
AI Mode and AI Overviews give 86% semantically similar answers but share only 13.7% of citations. AI Mode leans on YouTube, Quora and social platforms.Zahra Mirzaei
Platform guide
How ChatGPT decides who to cite, and why publishers win
900 million weekly users, a median cited-page Domain Rating of 90, and only 8–10% overlap with Google's top 10. ChatGPT is a publisher game.Zahra Mirzaei
Platform guide
Perplexity: the AI assistant closest to classic Google
28.6% of Perplexity citations rank in Google's top 10 and about 52% of its mentions include a link. If you rank well, this is where AI visibility shows first.Zahra Mirzaei
Platform guide
Microsoft Copilot: Bing is the index, and now you can see your citations
Copilot grounds answers in Bing's index, and since February 2026 Bing Webmaster Tools reports how often Copilot cites you. The first first-party AI citation data.Zahra Mirzaei
Platform guide
Claude: the fastest-growing AI referrer, and it cites differently
Claude went from 1.4% to 18.5% of B2B AI referrals in eight months and passes referrer data properly. It favours documentation and primary sources over listicles.Zahra Mirzaei
Guide
What is GEO? A plain-English guide for Australian brands
How generative engines choose which brands to recommend, the numbers behind the shift, and the five things to fix first.Zahra Mirzaei
Field note
ChatGPT is leaning on editorial reviews, not brand homepages
In commercial questions, ChatGPT cites independent reviews and comparison articles far more than brand sites. What the data shows and how to get included.Zahra Mirzaei
AEO
How to write content that Google AI Overviews will cite
Answer-first structure, self-contained sections, specific facts and freshness. What the citation data shows and a checklist you can apply today.Zahra Mirzaei
Field note
Perplexity favours recently updated pages. Here is a refresh routine
Perplexity searches the live web for every answer and leans towards pages with recent, real updates. A monthly routine to keep key pages in the citation pool.Zahra Mirzaei
SEO
Does SEO still matter in the age of AI search? Yes. Here is the evidence
AI tools search the web before they answer, and pages that rank well are far more likely to be cited. The numbers, what changed, and where to focus.Zahra Mirzaei
GEO
How to track your brand in ChatGPT, Gemini and AI Overviews
A GA4 AI channel, bot logs, a one-line form question and a monthly share-of-voice check. The full measurement setup, with what each number can and cannot tell you.Zahra MirzaeiNo insights match that search. Try a platform name (Gemini, ChatGPT) or a topic (citations, GA4, Reddit), or .
Put it to work
Guides by service
GEO services
- What is GEO? A plain-English guide for Australian brands
- How ChatGPT decides who to cite, and why publishers win
- ChatGPT is leaning on editorial reviews, not brand homepages
- How Gemini chooses what to cite: an SEO guide to Google's assistant
- Claude: the fastest-growing AI referrer, and it cites differently
- Grok: 117 million users, almost no clicks, and a citation pool built on X and social
- How to track your brand in ChatGPT, Gemini and AI Overviews
About these insights
Field notes and guides on how Google, ChatGPT, Gemini, Perplexity, Copilot, Claude and Grok choose the sources they cite, written in plain English so you can act on them.
Every day, across Google, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, Claude and Grok.
Every statistic names its source, such as Ahrefs, Pew Research, Comscore or Similarweb, and each article lists its sources with links at the end.
Start with What is GEO? for the basics, then read the platform guide for the AI tool your customers use most.
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