Answer Engine Optimisation (AEO) so your content is the one AI quotes
Google now shows an AI Overview on a large and growing share of searches, and when it does, fewer people click: Ahrefs measured 58% fewer clicks on the top result. The pages that still win are the ones quoted inside the answer. AEO is how I get your content there.
Melbourne-based · Brands across Australia and worldwide · 11 years in search
Who this is for
- Brands whose informational pages are losing clicks to AI Overviews
- Publishers and experts who want to be the cited source in their field
- Any business with a FAQ, guide or comparison page worth quoting
What's included
AI readiness audit
Crawler access (GPTBot, OAI-SearchBot, Google-Extended, PerplexityBot, ClaudeBot), JavaScript rendering, speed and heading structure.Question and prompt research
The questions your buyers actually ask Google and AI, and which ones already trigger an AI answer.Answer-first rewrites
Priority pages restructured so each section opens with the answer, stands alone and names specific facts.Official FAQ and fact pages
Accurate, current facts about your brand that AI can repeat correctly.AI traffic tracking
A GA4 AI channel, crawler log review and a "How did you hear about us?" question.Monthly citation report
Where you were cited, where competitors were, and what we change next.How we’d work together
One form, one agreement, one report a month. Fill it in properly and your free audit and quote arrive by email; we only call if we need more information.
- 01
You fill in the form
Brand, site, market and budget. About two minutes.
- 02
You get a free quote
Within two business days, at a fixed price.
- 03
We sign the agreement
Scope, price and timeline, agreed up front.
- 04
Work starts
Tracking and audit first, then content and mentions.
- 05
One report a month
Five minutes to read, in plain English.
One form. One agreement. One report a month.
That is the whole job on your side. I manage the SEO and AEO work with my Melbourne team. Need ads, social or creative too? Our other teams join the same plan, so you still have one point of contact: me.
Why brands work with me
Brands I've managed SEO for include Toyota Fleet, KINTO, Jas Stephens, Atwork.io and Champion Teamwear. More about my background.
Questions about AEO
SEO gets your page ranked. AEO gets your content quoted inside the answer: Google AI Overviews, AI Mode and similar features. They share most inputs, so I plan them together.
No. Ahrefs found a 0.04 correlation between word count and citations, and about 53% of cited pages were under 1,000 words. Clarity and freshness matter; length does not.
Usually not. Opting out removes you as a source, but Google still answers the question from competitors' pages. More in my AI Overviews guide.
Pages that already rank in Google’s top 10 for questions that trigger an AI Overview, because they are already in the pool Google draws from. Then commercial question pages: cost, comparison and "best" pages.
Each month you see where your pages were cited in AI Overviews and AI Mode, where competitors were cited instead, AI referral traffic in GA4, and what we change next.
Read more about AEO
Field notes and platform guides from my daily testing.
Google AI Overviews: how they pick sources and how to be one
AI Overviews cut clicks for the top result by 58% and favour authoritative sites, YouTube and Reddit. The citation data and what to do.
Zahra Mirzaei
How to write content that Google AI Overviews will cite
Answer-first structure, self-contained sections, specific facts and freshness. What the citation data shows and a checklist you can apply today.Zahra Mirzaei
Google AI Mode: same model as AI Overviews, different sources
AI Mode and AI Overviews give 86% semantically similar answers but share only 13.7% of citations. AI Mode leans on YouTube, Quora and social platforms.Zahra Mirzaei
Perplexity favours recently updated pages. Here is a refresh routine
Perplexity searches the live web for every answer and leans towards pages with recent, real updates. A monthly routine to keep key pages in the citation pool.Zahra MirzaeiAlso see SEO services and GEO services, or compare all three on the services page.
Curious where you stand on AEO? Let's find out.
I'll take a look and tell you honestly what I'd fix first. No charge, no pressure. Your free audit and fixed-price quote arrive by email within two business days.